Readings
Books in English
"Buyology: Truth and Lies about Why We Buy"
Martin Lindstrom,
Doubleday Business, 2008
"Welcome to Your Brain"
Sandra Aamodt & Sam Wang
Bloomsbury Publishing Plc, USA, 2008
"Musicophilia: Tales of Music and the Brain"
Oliver W. Sacks,
Alfred A. Knopf, Inc., 2007
"The Singing Neanderthals"
Steven Mithen,
Harvard University Press, 2007
"The New Unconscious"
Ran R. Hassin, James S. Uleman & John A. Bargh,
Oxford University Press, 2006
"The Owner's Manual for the Brain"
Pierce J.Howard,
Bard Press, 2006
"Social Psychology and the Unconscious: the Automaticity of Higher Mental Processes"
John A. Bargh,
Psychology Press, 2006
"Blink: the Power of Thinking without Thinking"
Malcolm Gladwell,
Little, Brown and Company, 2005
"Strangers to Ourselves"
Timothy D. Wilson,
Belknap Press, 2004
"Influence: Science and Practice"
Robert B. Cialdini,
Allyn & Bacon, 2008 (5th edition)
"Intuition: Its Powers and Perils"
David G. Myers,
Yale University Press, 2004
"How Homo Became Sapiens: on the Evolution on Thinking"
Peter Gardenfors,
Oxford University Press, 2003
"Synaptic Self: How Our Brains Become Who We Are"
Joseph LeDoux,
Penguin, 2003
"The Illusion of Conscious Will"
Autor,
The MIT Press, 2002
Books in Polish
"Prowizorka w mózgu"
Gary Marcus, przedmowa R. Ohme,
Smak Słowa, 2009
"Manipulacja"
W. Łukaszewski, D. Doliński, T. Maruszewski, R. Ohme,
Smak Słowa, 2009
"Nieuświadomiony Afekt"
Rafał Ohme,
GWP, 2007
"Ukryta moc reklamy. Co tak naprawdę wpływa na wybór marki?"
Robert Heath,
GWP, 2006
"W poszukiwaniu Spinozy"
Antonio R. Damasio,
Rebis, 2005
"Jak myślą klienci. Podróż w głąb umysłu rynku"
Gerald Zaltman,
Forum, 2004
"Podprogowe informacje mimiczne: ujęcie eksperymentalne"
Rafał Ohme,
Wydawnictwo IP PAN i SWPS, 2003
"Automatyzmy w procesach przetwarzania informacji"
Rafał Ohme, Maria Jarymowicz, Janusz Reykowski
Wydawnictwo IP PAN i SWPS, 2003
"Automatyzmy w regulacji psychicznej"
Rafał Ohme, Maria Jarymowicz,
Wydawnictwo IP PAN i SWPS, 2003
"Natura automatyzmów. Dyskusje interdyscyplinarne"
Maria Jarymowicz, Rafał Ohme,
Wydawnictwo IP PAN i SWPS, 2002
"I stał się człowiek"
Józef Szaniawski,
CIS, 2001
"Mózg emocjonalny"
Joseph Le Doux,
Media Rodzina, 2000
"Tajemnica Świadomości"
Antonio R. Damasio,
Rebis, 2000
"Błąd Kartezjusza"
Antonio R. Damasio,
Rebis, 1999
Journal Articles
"Analysis of Neurophysiological Reactions to Advertising Stimuli by Means of EEG and Galvanic Skin Response Measures"
R.Ohme, D.Reykowska, D.Wiener, A.Choromanska
Journal of Neuroscience, Psychology, and Economics, 2009 American Psychological Association
"Ethical Aspects of Social Psychology"
D.M.Messick and R.K.Ohme publication,
Power and Influence in Organizations, SAGE Publications
"Brain Facts"
Society for Neuroscience, 2006
"The implicit conditioning of consumer attitudes: Logo substitution effect"
R.K.Ohme,
Polish Psychological Bulletin, 2001
"Implicit Social Cognition"
A.G.Greenwald, M.R.Banaji,
Psychological Review, 1995
"Affect, Cognition, and Awareness"
S.T.Murphy, R.B.Zajonc,
Journal of Personality and Social Psychology, 1993
"Birth Order, Family Size, and Decline of SAT Scores"
J.Bargh, R.B.Zajonc,
American Psychologist, 1980
"Telling More Than We Know"
R.E.Nisbett, T.DeCamp Wilson,
Psychological Review, 1977
MSW Research was founded 40 years ago on the basic belief that brands define a business. The company was recently rated #1 among advertising research firms according to a first ever survey by Inside Research.
Daily Research News Online is the world's busiest daily news and jobs service for market research professionals, with more than 25,000 regular users.
And they're writing about us!
"Partners Add Neuroscience to Purchasing Measures"
The American Academy of Advertising has published Rafal Ohme's article entitled "The Unconscious as the Third Dimension in Advertising" in its prestigious quaterly AAA Newsletter, Dec 2009.
