LAB consists of people who consider think different as life philosophy. Therefore, a few years ago we decided to apply the test different philosophy to consumer research.
We adapt cutting-edge scientific knowledge into advertising environment.
We create reliable instruments to explore the consumers' unconscious mind – so we can better understand and predict their purchase drivers and motivators.
We deliver to our Clients precise and univocal arguments to support their most difficult decisions – most of this information has been inaccessible until now.
We show our Clients new advertising solutions brought about by innovative technologies.

We are the first company in Europe to offer the neuro-analysis of brain waves activity of consumers watching TV commercials. We named our method NEURO TRACE™. It describes consumers' emotions and arousal in each millisecond of the ad. When integrated with traditional TV pre-tests, NEURO TRACE™ provides to our Client's world a unique opportunity – to track down how their consumers' neurophysiological reactions transform into a brand image and sales enhancement.