In January 2005 professor Ohme starts working on applying academic neuropsychological knowledge into marketing research. He consults his work with the most eminent specialists in neurophysiology from the Polish scientific research units.

At the end of 2005, the first neuromarketing explorative research – concerning a TV ad of a pharmaceutical product – is conducted. The results are promising and become an inspiration for developing a new neuro method that would meet business standards.

In autumn 2006 LAB begins an R&D project - Exploring Consumer’s Mind (ECM), with a budget of approximately a million pln, sponsored by four international corporations. This is the first initiative of this sort in Central and Eastern Europe. The project is purely explorative. It’s main goal is to adjust the NEURO TRACE™ methodology to commercial research, create the model of a “recipient friendly” report and optimize the process of gathering and preparing data. The project finishes in

autumn 2007. The methodology is prepared and the process of its formal legalization begins.

The ECM project officially ends with a “Neuromarketing and Subconsciousness” conference, which takes place in January 2008 and gathers almost 200 participants. It is a great success both on the scientific ground (under the auspices of the Institute of Psychology, Polish Academy of Science) as well as on the business ground (the conference hosted participants from the biggest companies from the field).

In September 2007 NEURO TRACE™ is applied for the first time to commercial research. LAB tests an advertising campaign of an international FMCG company. The results are astonishing both for the Clients and for the agency.

Since then LAB performs up to 6 projects per month, for companies from different market sectors.

In February 2008 two additional EEG equipments are brought from Germany, in April 2008 new, spacious neuro-laboratory is opened.