LABoratory

Measures

NEURO TRACE™ battery
consists of 3 indices:

MSW and LAB have joined forces, bringing advertisers the first integrated set of tools to gauge the full spectrum of consumer response to advertising.

We have read and we recommend: Buyology by Martin Lindstrom

Neural Advertising: The Sounds We Can't Resist

Lindstrom and Singer about Ohme

Rafal Ohme commented on the presidential debate (article in polish)

LAB Links

MSW Research was founded 40 years ago on the basic belief that brands define a business. The company was recently rated #1 among advertising research firms according to a first ever survey by Inside Research.

Daily Research News Online is the world's busiest daily news and jobs service for market research professionals, with more than 25,000 regular users. And they're writing about us! "Partners Add Neuroscience to Purchasing Measures"

"Prowizorka w mózgu" with the prologue of dr Rafal Ohme.

The American Academy of Advertising has published Rafal Ohme's article entitled "The Unconscious as the Third Dimension in Advertising" in its prestigious quaterly AAA Newsletter, Dec 2009.

We're being supported with the European Union funding. Why Komorowski was smaller? How body language influenced the outcome of the presidential debate? Rafal Ohme answers these and other questions in Gazeta.

Rafal Ohme on the ARF discussion panel

On 8th July 2008 LAB hosted professor Lawrence Ang from the University of Macquire

LAB Seminar: On the 28 th of October LAB hosted professor Jerzy Karyłowski, SWPS

On 15th September 2008 LAB hosted professor R. Silberstein, the CEO of Neuro-Insight

Warwick 2008: Rafał Ohme and Graham Page, the Vice-President of Global Solutions, Millward Brown

10.12.08: Andrzej Sołtysik, TVN reporter, participated in our research, during preparation of his show.

LAB inspired Neuroconnection Conference Feb 2009