Rafal Ohme – LAB Founder

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Rafal Ohme (PhD) is a professor of psycho- logy, expert in persuasion and unconscious processes. In 1995-1996 he held the Fulbright Scholarship at Kellogg School of Management where he learned advertising. From 1996 on, as a post-doc, he visited Department of Psychology at Stanford University, and researched unconscious processing and emotions.

He adopts cutting-edge scientific discove- ries, and creates innovative marketing research instruments. He integrates biometrics and traditional approaches in copy-testing and brand positioning.

He is a member of Advertising Research Foundation, American Advertising Association, European Academy of Advertising, Association of Consumer Research, NeuroPsychoEconomics as well as Association of Scientific Study on Consciousness, Society of Personality and Social Psychology, American Psychological Society, European Association of Experimental Social Psychology.

He wrote New Mind of Consumer (in press), Unconscious Affect (2007), Subliminal Facial Information (2003), and trilogy Automaticity (2001, 2003, 2003).

He was a guest speaker during EXPO 2000 and EUROPALIA 2001 as well as at seminars and workshops in USA, Great Britain, The Netherlands, Germany, Spain, Portugal, Finland, Belgium, Poland, Ireland, Austria, Hungary, Czech Republic, Ukraine, Denmark, Montenegro, Russia and France.

In 2009 he organized the NEUROCONNECTIONS conference – a global annual meeting to integrate neuromarketing companies and create a platform to exchange ideas and share experience between science and the industry - www.neuroconnections.eu .

Selected speeches

  • “Integration of neuro and conventional copy-tests”. Annual Meeting of Advertising Research Foundation. New York, USA, March 30 – April 1, 2009.
  • “Brain responses to soundtracks in advertising”. Annual Meeting of American Advertising Academy. Cincinnati, USA, March 26-29, 2009.
  • “Unconscious Mind of Consumers”. Kellogg Centennial. Miami, USA, January 11-12, 2009.
  • “Unconscious Mind of Consumers”. Kellogg Centennial. Miami, USA, January 11-12, 2009.
  • “Uncovering secrets of TV ads”. Annual Marcom Conference. Turku, Finland, November 13-14, 2008.
  • “How brain waves transfer into brand, sales… and politics”. Advertising Effectiveness Council – Advertising Research Foundation. New York, USA, November 6, 2008.
  • “How to show logo without actually showing it?”. Villanova University, Villanova, USA, November 4, 2008.
  • “Advanced Psychology of Advertising”. University of Massachusetts, Boston, USA, October, 30, 2008.
  • “Neurophysiology of mental responses to music”. 2nd Biennial Symposium on Personality and Social Psychology, Warsaw, Poland, September 17-21, 2008.
  • “From brain waves to brands”. Warwick Digital Lab International Conference, Coventry, UK, September 17-18, 2008.
  • “Neuromarketing: Intriguing discoveries”. The 7th International Conference on Research in Advertising (ICORIA), Antwerp, Belgium, June 27 - 28, 2008.
  • “Brain reactions to product & branding exposure”. Copenhagen Business School International Conference on Neuroeconomics, Copenhagen, Denmark, May 15-16, 2008.
  • “TV commercials second by second: Applying EEG and EMG to Track Down Consumers’ Emotions and Attention”. Annual Meeting of American Advertising Academy, San Francisco, USA, March 27-30, 2008.
  • “Exploring consumers mind via SC, EMG and EEG activity” 3rd NeuroPsychoEconomics Conference, Austrian Academy of Sciences, Vienna, Austria, October 14-16, 2007.
  • “From building awareness to building connection”. The 6th International Conference on Research in Advertising (ICORIA). Instituto Politécnico de Lisboa - Escola Superior de Comunicação Social, Portugal, Lisbon, Portugal, June 29 - 30, 2007
  • “A logo substitution effect”. The 5th International Conference on Research in Advertising (ICORIA), Bath, UK, June 28 - 29, 2006