In February of 2005 prof. Ohme started to work on adapting academic neuroscience into advertising research in Poland.

By the end of 2005 the first R&D neuromarketing pilot study was conducted on a pharmaceutical TV ad. The results were very promising, and thus inspired works on establishing the new research paradigm that would stand up to business standards and timeliness.

In the Fall of 2006 Exploring Consumer’s Mind (ECM) Project was launched, sponsored by major international corporations in Poland. It was the first such neuromarketing Endeavour in Central and Eastern Europe. It was of exploratory nature, its objective was to fine-tune the original NEURO TRACE™ methodology, create a „user-friendly” report template, and significantly shorten data acquisition, and data processing stages. It was completed by the Fall of 2007.

The ECM Project formally ended with the Unconsciousness and Neuromarketing conference held in January 2008, which gathered over a hundred participants. It was a great success both from scientific and business point of view - honorary conference patron was held by the Polish Academy of Sciences and most of major Polish advertisers were present.

In September 2007 first commercial application of NEURO TRACE™ took place for a FMCG company. The results were intriguing and very informative both for the client and its the agency. Thanks to NEURO TRACE™ the client managed to optimize the whole process of communication with end-consumers.

From then on, up to 6 neuro-projects are carried out monthly, for companies from different market sectors.