DATA ACQUISITION
This unit's main task is fieldwork: research and interviews. People working here have direct contact with respondents. They are responsible of the highest quality of work and respondents' comfort. Another aim is to look for new methodological solutions to optimize data acquisition process as well as new research methods.
RESEARCH SUPPORT
This unit is responsible for the safety of the research process in the fields of recruitment of respondents, logistics, shopping and budget. Research Support employees coordinate entire research process too. Their experience helps to optimize research methods.
DATA
This unit's main task is effective data processing and conducting of statistical analyses that range from simple descriptive statistics to advanced computer assisted methods. Best quality and data analyses control are the most important characteristics of the Data unit. Moreover, employees of this unit actively participate in the development of research and measurement methods as well as the research projects optimization process.
IT
This unit's task is preserving and managing of computer system in order to enable perfect LAB functioning. IT is responsible for software and hardware solutions required for research process. It also stores and monitor ads. IT employees participate directly in the computer solutions optimization and design process.
RESEARCH
This unit consists of project teams that include Project Manager and Research Specialist. This team is responsible for devising the methodology and scenario of a project. Once the data storage and analyses are finished it also prepares a report. The superior task of the Research unit is maintenance of the products best quality and elastic approach to each project. Employees of this unit actively participate in the development and optimization of research and measurement process.
TRAFFIC
Key task of the Traffic unit is maintenance of work fluidness. Traffic Manager designs and coordinates current and future projects. Quality of his job influences directly on the workload of all co-workers what makes its tasks very responsible.
CLIENT RESEARCH SERVICE
This unit represents the company towards Clients and provides him the best quality service. Employees of this unit are responsible for diagnosis of Clients research needs as well as provision of answers and business recommendations on the basis of the research results.
MSW Research was founded 40 years ago on the basic belief that brands define a business. The company was recently rated #1 among advertising research firms according to a first ever survey by Inside Research.
Daily Research News Online is the world's busiest daily news and jobs service for market research professionals, with more than 25,000 regular users.
And they're writing about us!
"Partners Add Neuroscience to Purchasing Measures"
"Prowizorka w mózgu" with the prologue of dr Rafal Ohme.
The American Academy of Advertising has published Rafal Ohme's article entitled "The Unconscious as the Third Dimension in Advertising" in its prestigious quaterly AAA Newsletter, Dec 2009.
