Apparatus
EEG electroencephalography
EEG registers variations in brain waves produced by cortex. It reflects consumers’ emotional engagement.
EEG has excellent temporal resolution (1/1000 of a second). This enables to track down each single frame of an ad.
GSR galvanic skin response
GSR registers variations in galvanic skin response. They are considered to reflect whether consumer got energized by the ad.
EMG electromyography
Facial expression indicates whether ad is entertaining. EMG has been considered a powerful instrument to test voluntary (zygomaticus) and involuntary (orbicularis) facial muscle movements which respectively reflect social and genuine smile.
MSW Research was founded 40 years ago on the basic belief that brands define a business. The company was recently rated #1 among advertising research firms according to a first ever survey by Inside Research.
Daily Research News Online is the world's busiest daily news and jobs service for market research professionals, with more than 25,000 regular users.
And they're writing about us!
"Partners Add Neuroscience to Purchasing Measures"
"Prowizorka w mózgu" with the prologue of dr Rafal Ohme.
The American Academy of Advertising has published Rafal Ohme's article entitled "The Unconscious as the Third Dimension in Advertising" in its prestigious quaterly AAA Newsletter, Dec 2009.
