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MSW and LAB have joined forces, bringing advertisers the first integrated set of tools to gauge the full spectrum of consumer response to advertising.
We have read and we recommend: Buyology by Martin Lindstrom
Neural Advertising: The Sounds We Can't Resist
Lindstrom and Singer about Ohme

LAB Links

  • MSW Research
  • DRNO about MSW/LAB
  • LAB in Spanish press
  • AAA
  • LAB in Marketing w Praktyce
  • CBR
MSW Research was founded 40 years ago on the basic belief that brands define a business. The company was recently rated #1 among advertising research firms according to a first ever survey by Inside Research. Daily Research News Online is the world's busiest daily news and jobs service for market research professionals, with more than 25,000 regular users. And they're writing about us! "Partners Add Neuroscience to Purchasing Measures" Rafal Ohme tells about "The Unconscious as the third dimension in advertising" In Marketing News Diario del marketing - a Spanish daily marketing press. The American Academy of Advertising has published Rafal Ohme's article entitled "The Unconscious as the Third Dimension in Advertising" in its prestigious quaterly AAA Newsletter, Dec 2009.

An interesting article on the brain's reactions to ads based on gender stereotypes by LAB's Research Director, Magdalena Jagielska


We're being supported with the European Union funding.
On 8th July 2008 LAB hosted professor Lawrence Ang from the University of Macquire
LAB Seminar: On the 28 th of October LAB hosted professor Jerzy Karyłowski, SWPS
On 15th September 2008 LAB hosted professor R. Silberstein, the CEO of Neuro-Insight
Warwick 2008: Rafał Ohme and Graham Page, the Vice-President of Global Solutions, Millward Brown
10.12.08: Andrzej Sołtysik, TVN reporter, participated in our research, during preparation of his show.
LAB inspired Neuroconnection Conference Feb 2009
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